Privacy Policy

Mission Bike Lights ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and your choices regarding that information. It applies to your use of the Mission Bike Lights website ("Site"), our companion iOS app ("App"), and our products ("Products").

By using the Site, App, or Products, you agree to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Information You Provide to Us

When you interact with us — such as placing an order or contacting support — we may collect:

• Contact information: Name, email address, shipping address, and phone number.
• Payment information: Payment details are processed securely through Stripe. We do not store your full credit card number or payment credentials on our servers. Please refer to Stripe's Privacy Policy for details on how Stripe handles your payment data.
• Order information: Products purchased, order history, and transaction details.
• Communications: Any messages, feedback, or support requests you send to us.

1.2 Anonymous Usage Data

With your consent, we may collect anonymous, non-personally-identifiable usage data through the App and during over-the-air (OTA) firmware update checks. This data may include:

• Device and firmware information: Device type, firmware version, hardware revision, and update status.
• App usage data: Feature usage patterns, session duration, LED pattern selections, and general interaction metrics within the App.
• Network information: Mesh network size (number of connected nodes), connection success rates, and signal quality metrics.
• Error and performance data: Crash reports, error logs, and general performance metrics.

You may opt in or opt out of anonymous usage data sharing at any time through the App's settings. Opting out will not affect the functionality of your Product or App.

1.3 Information Collected Automatically

When you visit our Site, we may automatically collect certain technical information, including:

• Log data: IP address, browser type, operating system, referring URLs, and pages visited.
• Cookies and similar technologies: We may use cookies or similar tracking technologies to improve your browsing experience, analyze Site traffic, and support Site functionality. You can manage cookie preferences through your browser settings.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Order fulfillment: To process and ship your orders, send confirmations and tracking information, and handle returns or exchanges.
• Customer support: To respond to your inquiries and resolve issues.
• Product improvement: To analyze anonymous usage data and improve our Products, firmware, App, and overall user experience.
• Communications: To send transactional emails related to your orders. We will not send marketing emails unless you have opted in, and you may unsubscribe at any time.
• Site operations: To maintain, secure, and improve the Site.
• Legal compliance: To comply with applicable laws, regulations, or legal processes.

3. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share information only in the following limited circumstances:

• Service providers: We share information with trusted third-party service providers who assist us in operating our business, including Stripe (payment processing), shipping carriers, and website hosting providers. These providers are contractually obligated to use your information only to perform services on our behalf.
• Anonymous and aggregated data: We may share anonymous, aggregated usage data that cannot be used to identify you. This data may be used for research, analytics, or to communicate general product usage trends.
• Legal requirements: We may disclose information if required to do so by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Mission Bike Lights, our users, or others.
• Business transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on the Site of any such change.

4. Data Retention

• Personal information (name, address, order history) is retained for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your personal information at any time (see Section 7).
• Anonymous usage data is retained in aggregate form indefinitely, as it cannot be linked back to any individual user.

5. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee absolute security of your data.

6. Children's Privacy

Our Site, App, and Products are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe a child under 13 has provided us with personal information, please contact us at NiceLights@MissionBikeLights.com.

7. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access and portability: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to certain legal exceptions.
• Opt out of usage data collection: You may opt out of anonymous usage data sharing at any time through the App's settings.
• Cookie preferences: You may manage cookies through your browser settings.

To exercise any of these rights, please contact us at NiceLights@MissionBikeLights.com. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your rights, contact us at NiceLights@MissionBikeLights.com.

8. Third-Party Links and Services

Our Site or App may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of the Site, App, or Products after any changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this Privacy Policy periodically.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Mission Bike Lights
Travis Gregg
San Francisco, CA
NiceLights@MissionBikeLights.com